Real Impact, Proven Results

Repackaging tradition with a fresh identity and launching a go-to-market strategy that positioned Pasta do Dia for national recognition.
Welcome to FHP
1M
Achieved 1M+ organic views and secured strategic partnerships with Le Creuset and chefs from MasterChef Portugal.
Challenge
An established fresh pasta brand struggled with outdated packaging, limited market visibility, and the need to reconnect with modern consumers.
Solution
Full House Partners led a comprehensive rebrand and launch strategy — combining packaging design, retail negotiations, and campaign activations — driving national recognition and consumer engagement.
Company
Pasta do Dia
Industry
Food & Beverage (FMCG)
Services
Rebranding & Packaging | Go-to-Market Strategy

The Challenge

What initially appeared to be a packaging refresh revealed a deeper strategic need: realigning Pasta do Dia’s identity with consumer expectations and retailer demands. The brand’s outdated visuals limited growth, and without stronger positioning, it risked losing relevance in a highly competitive FMCG market.

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What We Did

At Full House Partners, we designed and executed a transformation that combined strategy with creativity:

  • Conducted a brand audit to uncover gaps in positioning and perception.
  • Developed a new brand identity and packaging system that merged tradition with modern design.
  • Supported retail negotiations with Sonae and Auchan to maximize Pasta do Dia’s in-store presence.
  • Produced integrated campaign materials for retail and digital channels.
  • Activated strategic partnerships with Le Creuset and MasterChef Portugal.
  • Launched a digital campaign that reached over 1M consumers organically, building authentic engagement.

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The Outcome

Through this partnership, DHC and Pasta do Dia achieved:

  • A successful national rebrand with refreshed packaging and stronger recognition.
  • Award-winning validation with the Sabor do Ano 2025 distinction across multiple products.
  • Stronger retail footprint through negotiations with leading supermarket chains.
  • Sustained consumer engagement, with millions reached and organic traction that continues to grow.

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