Branded product review series

Strengthening Euronics’ digital presence by launching a branded product review series that educated consumers, increased engagement, and elevated brand partnerships.

Welcome to FHP

20+ Global Partnerships

Collaborated with brands including LG, Samsung, Bosch, Philips, Whirlpool, and Haier, resulting in 250K+ views across YouTube and Euronics’ website.

Challenge

An established retailer with strong offline presence, Euronics needed to build digital authority. The brand lacked engaging online content to guide consumer decisions, and global partners sought premium exposure in the Portuguese market. Without a stronger digital strategy, Euronics risked losing share to more agile online competitors.

Solution

Full House Partners developed the concept and partnership model, executed with Offsuit and Studio 21, to create a premium digital series: Expert-led YouTube and website-exclusive product reviews. High-quality production with TV-level cinematography and branded animations. Strategic distribution with product page integrations, a dedicated video hub, and SEO-driven YouTube optimization.

Company

Euronics

Industry

Consumer Electronics & Home Appliances

Services

Brand Partnerships & Strategy | Content Model Development | Video Production & Creative Execution | Website Integration & SEO Distribution

The Challenge

What initially appeared to be a need for more digital content revealed a deeper strategic challenge: Euronics had to create a digital ecosystem that educated consumers, reinforced market leadership, and unlocked new value for brand partnerships. Without this, the retailer risked stagnating in the digital-first retail environment.

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What We Did

At Full House Partners, we designed and executed a transformation that combined consulting strategy with execution:

Conducted a digital audit to identify gaps in consumer education and online visibility.
Developed a content model centered around expert-led reviews.
Structured and produced a premium online series with engaging hosts.
Integrated content across product pages and a video hub to boost purchase intent.
Optimized YouTube distribution through SEO-driven strategy.

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The Outcome

Through this project, Euronics achieved:

Digital Leadership: Strengthened its position as a trusted consumer advisor.
Brand Partnerships: Delivered premium visibility for global tech brands.
Consumer Engagement: Increased website traffic and time spent on-site.
Sales Impact: Boosted conversions by educating and guiding consumers.
Sustainable Growth: Established a scalable model bridging offline retail and digital engagement.

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Partnerships

The success of the series was anchored in Euronics’ ability to bring together leading global and local brands. Across 33 episodes, the project featured LG, Teka, Panasonic, Samsung, BEKO, iRobot, Haier, Beltax, Bosch, Hotpoint, Philips, Whirlpool, Liebherr, Grundig, Ariston, Telefac, Elica, La Germania, Nilfisk, CASO, Wine Chef, Meireles, and Rapid-Ó, among others. By integrating these brands into expert-led reviews, the initiative delivered premium exposure, showcased product innovation, and positioned Euronics as the central hub where consumers discover trusted recommendations backed by world-class partners.