A fearless lifestyle brand

From timeless eyewear campaigns to high-visibility brand activations and international luxury partnerships, FHP positioned LickAir as a fearless lifestyle brand — merging adrenaline, storytelling, and global ambition.

Welcome to FHP

Forged three landmark partnerships — FORA Sunglasses, Super Bock, and Briston Watches — including LickAir’s first international expansion in France.

Challenge

What began as José Luis Lickfold’s personal aerobatic brand needed structure, positioning, and credibility to grow into a marketable lifestyle platform. Without strategic partnerships and high-quality creative execution, LickAir risked being perceived only as an individual passion project rather than an ambassador for premium international brands.

Solution

Full House Partners led a comprehensive transformation — combining brand strategy, partnership acquisition, and integrated creative execution across the FHP Group (OFF-SUIT and Studio21). The result was a series of collaborations that elevated LickAir from a personal brand to an international lifestyle ambassador.

Company

LickAir (Full House Partners Group)

Industry

Lifestyle Branding / Aviation & Performance

Services

Brand Strategy & Positioning | Partnership Acquisition | Campaign Creative Direction | Content Production | Brand Activations

The Challenge‍

The core challenge was to transform LickAir from a pilot’s personal project into a scalable lifestyle brand. To succeed, it required:

A premium positioning aligned with lifestyle and performance values.
Strategic collaborations with leading consumer brands.
High-quality storytelling to engage audiences beyond aviation.

‍

What We Did‍

At Full House Partners, we designed and executed a transformation that combined strategy with creativity:

Secured FORA Sunglasses as the first partner, producing The Mustang and The Airborne campaigns that established LickAir’s aesthetic.
Delivered the Super Bock Sky activation, branding a LickAir aircraft and combining airshows with consumer experiences across Portuguese beaches.
Closed an international partnership with Briston Watches, aligning timeless French design with adrenaline-fueled aviation.
Produced cinematic storytelling through OFF-SUIT (creative) and Studio21 (production), ensuring unified, premium delivery.

‍

The Outcome

‍Through this partnership, LickAir achieved:

Luxury Lifestyle Positioning — established as a credible ambassador for lifestyle and performance brands.
Strategic Collaborations — partnerships with FORA, Super Bock, and Briston.
International Expansion — first global deal secured with Briston in France.
High-Impact Storytelling — cross-platform campaigns that merged adrenaline, lifestyle, and design, elevating both LickAir and its partners.

‍