Real Impact, Proven Results

Positioning Madeiguincho in the luxury carpentry market and implementing digital automation that scaled its sales process with over 1,500 quotes in two years.
Welcome to FHP
1,500+
Automated quotes generated in just two years, alongside stronger luxury positioning and national media recognition.
Challenge
A three-generation carpentry atelier with unique handcrafted wooden structures needed to align its brand with luxury pricing and modernise its manual quotation and CRM processes to support growth.
Solution
Full House Partners led a comprehensive strategy — combining brand positioning, digital transformation, and sales enablement — to elevate Madeiguincho into the luxury segment and streamline its commercial operations.
Company
Madeiguincho
Industry
Architectural Carpentry / Design & Lifestyle
Services
Brand Strategy & Positioning | CRM & Sales Automation | Website & Interactive Platform | Content Creation

The Challenge

What initially appeared as a need for visibility revealed a deeper strategic challenge: Madeiguincho had to affirm its niche as a luxury atelier while simultaneously scaling its sales process. Without premium positioning and digital tools, the brand risked being undervalued despite its heritage and craftsmanship.

What We Did

At Full House Partners, we designed and executed a transformation that combined strategy with execution:

  • Conducted a brand audit to reposition Madeiguincho in the luxury segment.
  • Designed and launched a new no-code website with photo and video content.
  • Built an online configurator that automated quotes — generating over 1,500 in two years.
  • Implemented CRM automation to scale client management and streamline processes.
  • Created sales tools to support commercial negotiations and reinforce luxury positioning.

The Outcome

Through this partnership, Madeiguincho achieved:

  • Luxury Positioning: Recognised nationally as a reference in architectural carpentry.
  • Sales at Scale: >1,500 automated quotes in two years, boosting efficiency and client responsiveness.
  • Increased Visibility: Featured in design publications and endorsed by satisfied clients.
  • Sustainable Growth: A digital ecosystem aligned with the atelier’s core values — tradition, innovation, and environmental responsibility.
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