Transforming medical education in Portugal

A digital-first learning platform, community engagement, and strategic partnerships that reinforced Academia’s leadership in exam preparation.

Welcome to FHP

200+

Produced over 200 hours of premium exam-focused classes on a scalable digital platform, reinforcing Academia’s leadership and future-proofing its business model.

Challenge

A pioneering medical education company faced unprecedented disruption: the COVID-19 pandemic, reforms to the national exam, and the rapid entrance of international competitors with online solutions. Academia needed to modernize quickly to protect its leadership and remain the go-to choice for Portuguese medical students.

Solution

Full House Partners led a holistic transformation — combining digital strategy, product innovation, and partnerships — to secure Academia’s position as market leader: Built a social media presence to engage directly with students. Partnered with major medical events and conferences to strengthen academic ties. Developed ADEFLIX, an on-demand learning platform with 200+ hours of content. Organized a launch event to showcase the platform and attract new students. Introduced scholarships to empower top students as brand advocates. Created bundles and retention strategies to drive long-term engagement.

Company

Academia da Especialidade

Industry

Medical Education / EdTech

Services

Digital Transformation & Product Development | Event Strategy & Activation | Brand Partnerships | Client Retention & Upselling

‍The Challenge

‍What initially appeared to be a need for online presence revealed a deeper strategic necessity: Academia needed to evolve its teaching model, modernize outreach, and differentiate against new digital competitors while sustaining trust with Portuguese students.

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What We Did‍

At Full House Partners, we designed and executed a transformation that blended strategy and execution:

Activated Academia’s first social media channels to engage students directly.
Created ADEFLIX, a Netflix-style platform with 200+ hours of pre-recorded exam classes.
Launched an online showcase event to build anticipation and capture leads.
Awarded scholarships to top-performing students, leveraging them as opinion leaders.
Formed partnerships to expand accessibility and credibility.
Designed retention models through bundled offers and upselling strategies.

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The Outcome

‍Through this partnership, Academia da Especialidade achieved:

A successful digital transformation with a scalable on-demand platform.
Stronger positioning against international competitors.
Reinforced brand trust and loyalty among Portuguese medical students.
Sustainable growth built on innovation, accessibility, and long-term engagement.