From branding and digital infrastructure to real estate, recruitment, and launch campaigns

Launching a premium wellness brand in Lisbon with a full-scale strategy, positioning Core Collective as one of Portugal’s leading wellness destinations.

Welcome to FHP

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Achieved thousands of bookings in the first months of launch and was featured in national lifestyle and wellness media as one of Portugal’s best wellness spaces.

Challenge

A new wellness brand entering Lisbon’s competitive fitness market needed more than just a studio space. Core Collective required a complete identity, an operational ecosystem, and a launch plan that would resonate with modern wellness consumers and stand out from the crowd.

Solution

Full House Partners delivered a 360º consulting and creative project that brought Core Collective from concept to market: Defined a premium wellness brand identity. Designed and developed the website with integrated booking platform. Partnered with Alti Estates to secure the ideal location. Created a recruitment campaign to attract top instructors. Executed a launch campaign with a full content rollout, produced by OFF-SUIT and Studio21: team portraits, virtual studio tour, service explainers, social assets, and event coverage.

Company

Core Collective

Industry

Wellness / Fitness & Lifestyle

Services

The Challenge

What initially seemed like a straightforward launch was, in fact, a complete brand-building exercise. Without a strong identity, premium positioning, and compelling launch content, Core Collective risked blending into Lisbon’s crowded fitness market rather than leading it.

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‍What We Did

At Full House Partners, we designed and executed a transformation that combined strategy, operations, and creativity:

Created the Core Collective brand from the ground up.
Built a digital ecosystem with a booking-enabled website.
Secured a flagship location through real estate partnerships.
Designed and launched a recruitment campaign for instructors.
Developed and executed a launch campaign, supported by high-quality content production.

The Outcome

Through this partnership, Core Collective achieved:

Premium Market Positioning: Recognized as one of Lisbon’s top wellness spaces.
Strong Consumer Engagement: Thousands of bookings in the first months.
National Recognition: Featured in leading Portuguese lifestyle and wellness publications.
Community Activation: A launch that built trust, visibility, and long-term momentum.