JRR is a B2B tire retail business where our role consisted of developing an e-commerce platform that innovated the methods of purchase between garages and manufacturers. The objective was mainly to facilitate this process, allowing customers to buy in great quantities, intuitively gauge available stock, and track their history and orders without following the old-school method of calling in (which is still very common within the tire industry). As such, and given the target audience, the platform was developed with a user-friendly experience in mind, resulting in fast and efficient operations.