An innovative take on education, where we helped restructure and adapt the company due to the pandemic constrictions. For Academia da Especialidade, we developed a new commercial strategy, with a strong presence on social media. We also created a new online platform, ADEFLIX, which gathers more than 200 hours of content on all subjects of medicine, professionally recorded, complemented by live online classes, enabling students to have access to them anywhere at any given time. Academia da Especialidade is not only a market leader but also the major strategic partner of Santander Totta in this sector of education in Portugal.